Clarke Worldwide

Branding / Strategy

Repositioning a family owned-and-operated conglomerate that operates across three industries, and over 150 countries worldwide, to become a global, authoritative leader. The engagement combined brand strategy, brand architecture, messaging and a new visual language.

 
 Clarke Worldwide Logotype
 Clarke Worldwide Before and After
 Clarke Worldwide Logotype color variations
 Clarke Worldwide logotype construction
 Vehicare logotype construction
 Vehicare logotype construction detail
 Clarke Worldwide art direction
 Clarke Worldwide brand guidelines
 Clarke Worldwide guidelines spreads
 
 Clarke Worldwide poster design
 Clarke Worldwide stationery
 Clarke Worldwide bsuiness card details
 Clarke Worldwide website
 Clarke Worldwide buttons and pins
 Clarke Worldwide car wrapper
 

Agency: Tank
Creative Direction: Justin Hattingh & David Warren
Design: Justin Hattingh, Phil Pham, Greg Romano, April Ryde
Content: Alison Burke
Strategy: Libby Safford & Tod Williams
Account Director: Tighe Smith