Cultivate is the work of New York–based creative director and designer, Justin Hattingh.


I have spent the last sixteen years leading teams of designers and technologists, crafting and building visually engaging brand and digital experiences for companies large and small.

A combination of hands-on design skills, technical and coding experience, and a user-centered approach to design, has proven to be an asset across all projects I have worked on. Honing my skills at design studios and agencies globally, from Johannesburg to New York City, my experience includes brand development, product and interface design, UX and technology engagements across a wide range of industries.

I have taught Interface and UX Design at Massachusetts College of Art + Design, and also served on the board of directors for AIGA Boston alongside some talented and driven people. I’m currently the Creative Director at Tank in New York City.





Art Direction
Brand Strategy
Concept Development
Content Strategy
Creative Direction

Identity Systems
Interface & Product Design
User Experience
Visual Systems
Website Design


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